With digital signage you can inform, target, interact and engage more with local customers. Digital signage communicates through tactically positioned smart screens on your retail sites. Content is uploaded and programmed remotely from one central location, making this form of communication highly attractive. Traditional static signs have limited options compared to digital signage. Smaller investment costs for high-quality LCD and plasma screens open up new possibilities to retail entrepreneurs with a clear cost-efficient strategy. Digital signage gives retail customers an enriched retail experience and provides the retailer with the option to quickly adapt and adjust.
Informing customers in a non-pushy way about products and you could even show additional ‘how to’ video’s or offer alternative uses of the product, increasing engagement. With an interactive screen you can collect data to use in your digital communication, allowing you to target specific customer groups more efficiently. With digital signage you are more flexible in adapting and changing content frequently, making it easier, faster and cheaper to reach your customers.
In your stores you have several points of sales (POS) for digital signage. The most effective of these points is probably your shop window. Here, passersby decide whether or not to enter your store. Once in the store you can position screens in a variety of locations to communicate relevant messages. You may even choose to have a screen at your store's exit, giving your customers a goodbye message or showing next week's sale products, which will inspire their return visit.
Be your own ad agency. You sell your window space. Windowsketch offers a platform for digitized advertisement sales in the windows and in retail areas of shops. In this way, you can use your window as a platform to advertise and to earn advertisement income. We create specific, personalized and unique content for any moment and on any display. By showing unique content 24/7, the brand and product will get a boost
We have seen a huge expansion towards online experiences and shoppers are now more than ever, familiar with the advantages of online shopping. We believe that online and offline are already integrating. This could be incorporated into the retail experience, where offline harnesses the power of online and vice versa. We inject the physical environment with online DNA and merge both worlds.
Would you like to know more about what we can do for you or just want to get to know us? Please, do not hesitate to call, send an e-mail or just drop by for a cup of coffee. You are more than welcome!
We are not just doing our job, we want to help you do a better job. We are defining the future of retail.
