Who We Are

The Story of Windowsketch















What About that Name?

Founded by Floris Sanders in 2014, Windowsketch offers retailers innovative digital customer experience solutions. Recognizing the unrealized potential in retail, Floris set out to provide tools to effectuate these changes by creating a start-up focusing on transforming and digitizing retail. 

In these early years, Windowsketch began as a spin-off from Sanders Retail Group, whose primary focus was on retail, real estate and investment. The start-up quickly grew into a scale-up setting with impressive launching customers and in 2020 appointed media management expert Thomas Thiadens to take over daily management. 

Since establishing Windowsketch has experienced exponential growth yet we too have felt the impact of the COVID-19 pandemic, forcing a reinvention. Luckily that is something we are good at thanks to our innovative and entrepreneurial qualities. One of our most recent developments is our ability to offer everything you could possibly need to run an unmanned store in your hotel lobby, office space or apartment building without requiring staff to be physically present.

We sketch a retail world of inspiration for your customers. 
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Do you know Sketch Restaurant in London? This is where Floris was blown away by the power of experience for the first time. Sketch excels at engaging all of your senses during your night out, frequently updating their interior, to give you a pleasant surprise with each new visit. 

This is why we are called Windowsketch, as a reference towards Sketch. We wanted to bring this innovative thinking into the world of retail, connecting multi-dimensional approaches into our work, aiming to excel in customer experience

Our Approach

We believe in a partnership where we are more than just a supplier. A partnership where we are in a transformation journey together. We want to understand your business challenges, so we can face the current and future challenges of retail together.